The cheapest car of Indian market Tata Nano is set to launch a new TV commercial of Nano.Tata Motor decides to promote and advertise the nano through TV commercials. Before that Nano have low advertising profile in the country. Tata nano come in March 2009 and become so popular Indian history even before its launch because the cost of the car.
Tata Nano to hit TV screens soon
So that time company wasn’t any requirement of promoting this car through any medium. But now the Tata motor has almost doubled its production in the Indian market and the car will soon be available at showrooms for on the spot sales, the company has felt a need of advertising this car through TV commercials in the country.
According to a statement given by Nisha Singhania, executive vice-president for Rediffusion Dentsu Young and Rubicam Pvt. Ltd, to a leading media group, the company did do a lot of research and spoke to consumers and that’s when it realized that the people the car had been made for, had not had a chance to experience it and that they were just going by hearsay. She added that the objective of the campaign is to urge people to go out there and experience the car and decide for themselves.
