We have told you before! Ford Figo has done to the company what no other car model could do. It has resurrected Ford India. And How! The company today reported about a 300 % increase in its November sales at 7,504 units only because of its latest small car wonder Figo selling like a hot cake. Ford India sold 2,520 units in the same month last year.
The Hottest Selling Car In India- Ford Figo
Ford India president and managing director Michael Boneham said, “This has been an outstanding year for Ford in India. It is also extremely encouraging to see the Figo resonating with so many Indian customers and gratifying to see them on India’s roads.”
The company has sold 58,000 units of Ford Figo till November, since its launch in March this year. Apart from Figo, the company also sells models such as the Ikon, Fiesta and Endeavour in India.
From January to November, 2010, the company has sold 79,586 units, compared to a total of 27,906 units for the same period last year, the statement added.
So was it a car that really meets the needs of the people in the area, outstanding marketing, or simply a bargain vehicle, that made the sales so incredible?