With Mercedes-Benz and BMW fighting for No. 1 luxury car maker title, their country cousin Audi felt left behind. But, not any more! Audi India has launched a brand new car to take on Mercedes-Benz S-Class and BMW 7-Series. The company has introduced Audi A8 L in India today. The car will be priced from Rs. 89,00,000 (ex showroom Delhi) onwards.
“The launch of the all new Audi A8 L is a milestone for us as it marks the entry of our new flagship in India. This super luxury sedan will allow us to further build upon the tremendous growth potential that the Indian market presents,” said Michael Perschke, Head, Audi India.
“With Audi witnessing record sales in 2010 to achieve exceptional growth, we believe the Audi A8 L will continue to spur demand in India, and set benchmarks in a segment where we have been defining automotive excellence the world over. With the success of the Audi Q7- leader in the luxury SUV segment, we have a proof of how strong our brand is and we are confident that with the new A8 L we will be equally successful,” said Michael Perdchke added.
Audi A8 L Engine Specifications:-
powered by a 4.2L FSI V8 petrol engine that will be capable of outpouring a peak power of 372 bhp in combination with a maximum torque of 445 Nm. Coming with an electronically controlled 8 speed tiptronic automated transmission and quattro permanent all wheel drive, the A8 is able to go from standstill to 100km/hr in just 5.8 seconds flat.
It is expected that the petrol version of the car will be followed by a diesel version that will be sporting a 3.0L TDI V6 diesel engine with the capability of delivering a maximum power of 247 bhp with 550 Nm of peak torque.
Audi A8 L Standard equipment highlights:-
- 19? wheels with all-season tires.
- BOSE® Surround Sound System.
- 18-way heated front comfort seats.
- New Audi Navigation plus with new menu structure and new “˜tab” concept.
- Industry-first MMI touch with handwriting recognition
- High resolution 8? MMI screen and 7? Driver Information Display
Audi A8 L Safety Features:-
To ensure passenger safety, the new Audi A8L will be tucked in with the usual ABS, EBD, ESP and numerous airbags. Also part of the security arsenal is the Audi press sense basic safety system, which by using information from the ESP system can ‘understand’ a critical situation and help mitigate the situation by intervening.


