BMW, the German luxury car builder, said on Monday that it would create a sub-brand known as BMW i to market a line of battery-powered cars starting in 2013, and gave the most complete picture yet of how the vehicles made of carbon fiber and aluminum would look.
Klaus Draeger, the head of development at BMW, unveiles new BMW i logo.
Though the introduction of the so-called Megacity vehicle is two years away, the promotional campaign has been under way for at least a year, with BMW executives slowly revealing information about the new line’s design and technology.
BMW also said that at least two models, not just one, would be introduced in 2013: a four-seat, battery-powered vehicle intended for urban areas and known as the i3; and a hybrid sports car, the i8, that the company promised would be able to reach nearly 100 kilometers an hour, or 60 miles an hour, in five seconds, while burning no more fuel than a subcompact.
Unlike MINI and Rolls-Royce, the new i models will retain the BMW logos – albeit with a blue ring around them. Furthermore, the vehicles will be distinguished by blue grille surrounds, aerodynamic side skirts, “stream flow” C-pillars, and “large but narrow” wheels.
Source:- NYTimes
BMW i3 and i8 Design Animation video-
