Japanese automobile giant Honda Motors has advanced the launch of its hatchback Brio in India. The company’s Indian subsidiary, Honda Siel Cars India earlier announced that the Brio will be launched in September this year. But, the company has preponed the launch by six month and according to some sources Honda Brio will be launched on March 17, 2011. The experts believe the move is to counter another Japanese giant, Toyota’s first small car in India Etios hatchback which will be launched in April.
According to sources, the bookings for Honda Brio will start from March 17 after its formal launch. But, the car deliveries will not be get underway before August 2011.
Honda Siel Cars India refused to either confirm or deny the information. “We do not want to comment on this at the moment,” a company spokesperson said. According to the reports, Brio was slated for India debut in September this year, but now it will be launched simultaneously with its Thai sibling, popularly called the Eco-car.
Honda Brio has been developed for Thailand and Indian markets. While the basic design is same, the vehicle has been modified to meet requirement of each market.
Honda Siel’s earlier premium hatchback failed in Indian market due to its hefty price tag of Rs. 7 lakh. So the company is like to offer Brio below Rs. 5 lakh range.
