Riding high on success of its Figo hatchback, Ford Motor India, a 100 per cent subsidiary of US automobile giant Ford Motor, introduced a much cheaper version of its Fiesta sedan to strengthen its position in Indian market. Called Fiesta Classic sedan, the car is targeted at customers in the 30-40 age group.
Michael Boneham (R), President & MD and Nigel E. Wark, Executive Director-Marketing, Sales and Services, Ford India, at the launch of Fiesta Classic
“Fiesta Classic represents the appropriate product in the mid-size segment,” Ford Motor India Managing Director Michael Boneham told reporters after unveiling the car. “It is a classic car at an affordable price,” he added.
Mr. Boneham said Fiesta Classic would not clash with Global Fiesta, which was expected to hit the market by the middle of this year.
The new Fiesta Classic is available in both petrol and diesel versions. The petrol variant with a 1.6-litre engine would be immediately available at Rs 5.58 lakh, while the diesel variant with a 1.4-litre engine would be available at Rs 6.05 lakh (ex-showroom Chennai). Ford Classic comes in three variants — LXI, CLXI and SXI.
