Italian car maker Fiat has launched a new nationwide ad capmaign for Fiat 500 with a television spot that appeals to nostalgia for the old 500 with a 50s-themed ad. The car has been available in the country since March this year, but, Fiat has not publicised it.
The national campaign kicked off on August 1st with the ad posted below and features the tagline “Simply More”. It shows a couple in a new Fiat 500 hitting a drive-in and looking at footage of the 500 of old. The ad aims to strike a nostalgic chord while at the same time conveying the new 500′s stylishness and practicality.
Fiat USA already has more than 12,000 followers on Twitter — thousands more than Scion or Mini, two other leading purveyors of small cars — and nearly 217,000 Facebook fans.
“It goes to show you when you have great content and fun things, that it does keep spreading,” said Laura Soave, head of the Fiat brand in North America. “Now we’re giving it another little push.”
The new campaign will use print advertising, including ads with taglines such as “Form & Function meet. And begin a torrid affair,” “Bigger isn’t better. It’s just harder to park” and “On a scale from 1 to 10, it’s a 500.”
Fiat 500 TV Commercial Video:
