Brand Yamaha is more synonyms with India’s urban youth crowd as the Japanese two wheeler maker launched several city-centric bikes like FZ and Fazer in the country. But, the company is now looking to tap the rural markets in India to boost sales, after gaining a foothold in the urban market, by launching more models at affordable prices.
Yamaha Crux is quite popular in rural market
Roy Kurian, National Business Head, India Yamaha Motor, said, “We have so far seen good sales in urban areas, mainly in the big cities, due to our image as a premium bike-maker. Now to further accelerate growth, we will strengthen our presence in rural markets.”
India Yamaha Motor sold 3.8 lakh units in 2010 and plans to sell 5.2 lakh units this year. The company currently sells the FZ, Fazer, R15, Crux, YBR and the SZ series of motorcycles.
Kurian said that the company wants to increase the sales ratio from rural area which currently stands at 40%. The company is hoping new showrooms, low priced models and greater visibility will increase sales.
In this regard, the company also plans to strengthen its sales network in Tier-III towns. “Currently, we have around 400 dealers and plan to increase this in the coming days,” he said.
