Bajaj Auto, the second largest two wheeler maker in India, is planning to launch all new Pulsar variant with revolutionary new technology by January 2012, a company official confirmed in a statement. The company will invest Rs 500 crore to increase capacity and R & D over the next 18 months.
“We are investing Rs 500 crore till FY’13 for expansion. We had already spent Rs 150 crore last year,” Bajaj Auto Finance President Kevin D’sa said. The proposed expansion will include development cost of the new Pulsar, which will be based on a new technology, the company Managing Director Rajiv Bajaj told reporters a day after announcing the Q2 numbers.
Bajaj Auto’s current market share stands at 27% and they plan on ending this calendar year with the same. But by January 2012, with the launch of new Pulsar motorcycle, Bajaj Auto is hoping their market share will increase to 30% by the end of this fiscal year.
“Our market share is going to stay at 27 per cent for now, but as the Boxer catches on and as we introduce the new Pulsar in January, I certainly hope that we will gain market share. I hope for 30 per cent market share by the time we finish this year,” Rajiv Bajaj added.
