India’s largest two-wheeler maker Hero Honda Launched a new variant of its one of the best-sellers, Super Splendor on Thursday. A new Super Splender comes with a new sports graphics which gives a fresh look to the bike , new alloy wheel design, new tail lights, newly designed headlights with translucent visor, new meter console, broad muffler and black coating on the engine. A new 125cc engine has been tweaked to produce a maximum power of 9 bhp @ 7,000 rpm.The whole package comes in at Rs 45,950 (ex-showroom, Delhi).
“The 125cc segment has been stagnant or even declining in the past one year, but we believe that we can grow the market. Our own expectation is to grow our own sales by about 15-20 per cent in the 125cc segment,” said Hero Honda Motors Senior Vice-President (Marketing and Sales) Anil Dua.
“With consecutive months of four lakh-plus sales since the month of May, our sales are moving at all-time high levels. We are looking to build on this momentum with a slew of new launches leading up to the festive season,” he added.
“We will have three models in the 125cc segment, which includes Super Splendor, Glamour and Glamour PGM-FI,” he said. Hero Honda had launched the Splendor brand in 1994 in the 100cc segment and the company claims it to be the world’s highest selling bike.
The company introduced Super Splendor in 2005 in the 125cc segment with “Quantum Core” engine and enhanced features to give better fuel economy.

September 3rd, 2010
Ramy Rules 
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