After China opened-up the economy for foreign companies, many automobile makers, like BMW, Audi etc.,made arrangement for their manufacturing plant in the country. But, British iconic brand, Jaguar and Land Rover, are among the few that do not have production plant in China. But, according to Reuters, Jaguar and Land Rover, unit of Tata Motors, is in talks with top Chinese sport utility vehicle maker Great Wall Motor Co about a potential China tie-up.
According to the reports, a Great Wall Motors‘ executive said that the two companies are exploring opportunities for a cooperative effort. He also added that some senior executives of Jaguar and Land Rover came over and visited Great Wall’s plant earlier this month.
“It’s fair to say that contacts between the two parties have already passed the initial stage, but no final decision has been reached so far,” a second executive with direct knowledge of the deal said.
The Jaguar and Land Rover unit, which Tata bought from Ford Motor Co in 2008 for $2.3 billion, was initially loss-making, but it made a turnaround in the last few quarters. A tie-up in China, the world’s top auto market, would help solidify Jaguar and Land Rover’s longer term growth, industry insiders said.