India’s largest utility vehicle maker, Mahindra & Mahindra (M&M) launched its 15 HP tractor, Yuvraj 215, in Pune, Maharashtra. The compact tractor is priced at Rs 1,81,000. Yuvraj 215 is already available in the state of Gujarat.
“With the launch of Yuvraj tractor in Maharashtra, we expect to see a change in the dynamics of the agriculture community. Yuvraj enables the small farmer to own a tractor and benefit from mechanisation, thus helping him boost his productivity,” Mahindra & Mahindra General Manager Special Projects( Farm Equipment Sector) Sudhir Shah said in a statement.
“The tractor has been well received in Gujarat and we are sure we will get the same response from farmers in Maharashtra,” he said.
Yuvraj 215 promises a top speed of 25.6 kmph and haulage capacity of 1.5-tonne. The tractor is being manufactured at the company’s Rajkot facility with a production capacity of 16,000 tractors per annum.
“The Yuvraj is a key part of M&M’s vision to go beyond retailing tractors and focus on creation of farm tech prosperity,” M&M Senior Vice-President, Marketing & Applitrac (Farm Equipment Sector) Sanjeev Goyle said.