Made to be world’s cheapest car, Tata Nano is now costlier than Bugatti Veyron- the costliest car available in India. Ratan Tata, Chairman, Tata Groups on Monday unveiled a Nano car – made with gold and silver, and studded with precious stones – worth an astronomical over Rs 22 crore.

Tata Nano GoldPlus is built by Goldplus Jewellery, part of Titan Industries, a Tata Group company for a unique branding and promotional initiative. The car’s body is made with 80 kg 22 carat solid gold, 15 kg silver, precious stones – including diamonds, rubies – and other expensive gemstones, a company official said.

“As many as 14 techniques of jewellery making have gone behind the effort — from the intricate filigree work to the delicate and colourful meenakari work, the stunning kundan to the traditional naqashi…marking the convergence of diverse and culturally distinct jewellery making techniques from around India,” the official said.

The GoldPlus Nano Car is billed as the world’s first ever gold jewellery car and celebrates the 5,000 years of jewellery making industry in India.

The car will obviously not be available for sale since it will be used only for marketing activities. It will be displayed at all 29 GoldPlus Jewellery outlets across the country.

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